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Williams Global

Williams in Australia

Williams Refrigeration Australia, based in Melbourne Victoria was formed in 1986 and is one of the largest commercial refrigeration manufacturers in Australia. Serving Australia, New Zealand and the Oceania region we specialise in the design and manufacture of  refrigeration solutions for  all local market requirements, and operate with sales offices in Sydney, Brisbane and Perth.

Our Australian Office:
38-42 Gaine Road, Dandenong South, Victoria 3175. Australia
Tel: +61 3 8787 4747


Williams in the UK

Williams Head office, Group Engineering and UK production is based in Kings Lynn Norfolk. In support of our UK operations we offer the added value and benefit of regional contracting support.

Our contracting offices are based in Edinburgh, Doncaster and Paddock Wood and are uniquely placed to provide dedicated site survey, installation, service and maintenance support to the entire  Williams cabinet, counter and modular product range.

Our UK Office:
Bryggen Road, North Lynn Industrial Estate, Kings Lynn, Norfolk PE30 2HZ
Tel: 01553 817 554


Williams in Europe : France and Eire

Williams operates its own subsidiary business in France to serve the culinary and gastronomy centre of Europe.

Williams Silverfrost was formed in 1990 and is based near Limogues, with our experienced team  offering  full  support for product sales, installation service and spare parts backup to the French market

Williams also upholds a market presence in Ireland with a sales office based in Dublin supporting both Eire and Northern Ireland.

Our French Office:
2 rue Conventionnel Huguet, 23000 GUERET. France
Tel: +33 5 55 52 27 88

Williams in the Middle East – Dubai UAE

Williams is committed to providing local market support to the Gulf and Middle East region through our sales and service centre based in Dubai.

Our team lead the way with expert knowledge and experience, offering both project support, sales and local inventory to the Emirates and wider GCC region, and have worked on some of the most prestige projects in the region including Burj Al Arab, Burj Kalifa Tower and Palm Island

Our Dubai Office:
19th Floor Crown Plaza Commercial Tower, Sheikh Zayed Road. Dubai, United Arab Emirates
Tel: +971 4 311 7145

Williams in Asia : Hong Kong, China

Williams Refrigeration (Hong Kong ) Limited, was established in 1988 and supports the China, Asia and Middle East market expansion.  Our Hong Kong offices provide excellent sales, show room and project capability whilst our extensive production facilities are located  in Guangdong, China from where we offer the complete design and manufacture  of quality commercial, and bespoke Front of House  refrigeration – all built to the same exacting performance and quality standards set by our UK plant.

Our facilities are all ISO 9001 and 14001 certified, and our mainland China reach is further expanded with sales and service centres located in Shanghai, and Beijing.

Our Asian Office:
Unit C, 12/F., Roxy Industrial Centre, 58 - 66 Tai Lin Pai Road, Kwai Hing, N.T., Hong Kong
Tel: +852 2 407 5422


The AFE Group

The highly successful AFE Group is based in the UK and brings together a portfolio of  the industry’s best known and highly respected brands that include Williams Refrigeration, Falcon Foodservice Equipment, Eloma , Mono Bakery Equipment , Millers Vanguard and Serviceline.

AFE is a leading provider of commercial refrigeration, prime cooking and bakery equipment, and uniquely placed to also provide your planned and preventative maintenance and servicing needs via our own national network of engineers.

AFE Group Office
Bryggen Road, North Lynn Industrial Estate, Kings Lynn, Norfolk PE30 2HZ
Tel: 01553 817 554


Ali Group Logo

Ali Group

Founded in 1963 by Luciano Berti, the Ali Group is an Italian corporationwith headquarters located in Milan, Italy. The company, through its subsidiaries, designs, manufactures, markets and services a broad line of commercial and institutionalfoodservice equipment used by major restaurant and hotel chains, independentrestaurants, hospitals, schools, airports, correctional institutions and canteens.

The Ali Group and its 77 global brands employs over 10,000 people
in 33 countries and, in terms of sales, is one of the world’s largest groups
in this industry. It has 58 manufacturing facilities in 14 countries and sales
and service subsidiaries throughout Europe, North America, South America,
the Middle East and Asia Pacific.

For more information on Ali Group products and services, visit